Experience
- •Led end-to-end UX/UI design for core web and mobile products, ensuring alignment with user needs, technical constraints, and business goals.
- •Developed scalable design systems and reusable components, reducing design-to-development turnaround by ~25%.
- •Created detailed wireframes, prototypes, user flows, and design documentation to support engineering handoff.
- •Partnered with leadership to shape product vision, roadmap priorities, and feature strategy.
- •Led design contributions to marketing and organizational initiatives, strengthening brand alignment and customer engagement.
- •Implemented Agentic AI-led product development pipelines, improving design exploration and iteration speed by 40–60%.
- •Directed the design and production of multimedia assets including animations, motion graphics, and UI visuals across product and marketing channels.
- •Led the creation of visual identity systems for internal brands, ensuring design cohesion and elevating brand perception.
- •Drove high-impact marketing campaigns by translating business goals into compelling visual narratives, resulting in measurable sales growth.
- •Produced high-performing digital content for campaigns across social media, web, and brand storytelling platforms.
- •Collaborated with writers and brand strategists to create cohesive, audience-driven marketing assets.
- •Created print layouts and editorial designs for magazines, brochures, and branded publications.
- •Developed supporting visual assets for campaigns including illustrations, infographics, and design elements.
- •Collaborated with writers and editors to maintain design consistency and elevate storytelling through visual design.
Education
IDC School of Design, IIT Bombay
Master of Design
Major: Animation & Film Design
National Institute of Technology, Calicut
Bachelor of Technology
Major: Electronics & Communication Engineering
Certifications
Visual Elements of User Interface Design – California Institute of the Arts (Coursera)
Credential ID: YW4LQ5WHHNJV