Experience
- •Spearheaded the end-to-end design and development of AI driven digital products Mosen and Culture Counter, owning UX/UI strategy, product design, and execution while collaborating with a lean team of to bring the product from concept to launch using AI Build tools like Lovable and Cursor.
- •Leveraged AI-powered tools and workflows to accelerate prototyping, design iteration, and creative exploration.
- •Architected wireframes, prototypes, and scalable design systems to support product consistency and innovation.
- •Collaborated with leadership, engineering, and marketing to shape product vision, define roadmap priorities, and drive strategic decisions.
- •Played an active role in organizational planning and leadership forums, contributing to team structure, cross-functional collaboration, and cultural development.
- •Directed the design and production of multimedia assets including animations, motion graphics, and UI visuals across product and marketing channels.
- •Led the creation of visual identity systems for internal brands, ensuring design cohesion and elevating brand perception.
- •Drove high-impact marketing campaigns by translating business goals into compelling visual narratives, resulting in measurable sales growth.
- •Produced high-performing digital content for campaigns across social media, web, and brand storytelling platforms.
- •Collaborated with writers and brand strategists to create cohesive, audience-driven marketing assets.
- •Created print layouts and editorial designs for magazines, brochures, and branded publications.
- •Developed supporting visual assets for campaigns including illustrations, infographics, and design elements.
- •Collaborated with writers and editors to maintain design consistency and elevate storytelling through visual design.
Education
IDC School of Design, IIT Bombay
Master of Design
Major: Animation & Film Design
National Institute of Technology, Calicut
Bachelor of Technology
Major: Electronics & Communication Engineering
Certifications
Visual Elements of User Interface Design – California Institute of the Arts (Coursera)
Credential ID: YW4LQ5WHHNJV